The Daily Telegraph - UK

Niseko continues to grow in terms of awareness around the world and this British Newspaper has picked up on the fact that Niseko is the first ski resort in the world outside of North America or Europe to be added to Vail Resort's Epic Pass. As the author notes, "The Epic Pass can provide exceptional value for those who live near resorts in North America or are able to travel more than a week or two a season and can afford the price of long haul flights to North America and Japan." Read the full article here.

The Phuket Gazette - Thailand

Niseko used to be the haven of Aussies seeking their powder rush, but more and more it's becoming the first port of call for our closer neighbours from South East Asia. This article shows how Thailand is embracing Niseko, no doubt helped by the daily flights from Bangkok to Sapporo. Read the full article here.

National Geographic - Worldwide

While we all know that Niseko is simply the best ski town in the world, it seems that more and more people around the world are getting wind of it. Even National Geographic has Niseko in its recent list of the top 25 ski towns in the world. Niseko came in at number 10...but we know that once you've been to Niseko, you never go anywhere else! Read the full article here.