Oyuki has released a stunning promo video shot in Niseko, featuring riders Kazu Takada, Snowy McMahon, Matt Hampton, Justin “Grover” Graves and Conrad Mitchell.

OYUKI: "Shot amid the powdery haven we call home, Oyuki Apparel's first ever promo video is a homage to Niseko’s unique, pristine and sometimes unruly winter environment. The video was filmed and directed by Knack Studios’ Director of Photography Rob Norman, who is renowned for his work with a range of high profile action sports brands including Red Bull, Roxy, Rip Curl and Vans. The story follows five of Oyuki’s Ambassadors, Kazu Takada, Snowy McMahon, Matt Hampton, Justin “Grover” Graves and Conrad Mitchell, emphasising that riding in Niseko is just as much about mateship, mindfulness and appreciating the beauty of your surroundings as it is about the powder."